The conference room of Samyoung Group, the third largest conglomerate in Korea.
"...Do you know how we made these sales?"
Samyoung Group Chairman Joo Hwan-ki looked at the executives with serious eyes.
All the executives had solemn expressions.
Red Lizard's hide and heart are items required throughout the group.
In particular, red lizard leather and other materials are used in bulletproof and cold-weather related products manufactured by Samyoung Defense, which accounts for more than 30% of the group's sales.
If there was a supply disruption, in the worst case scenario, even if we made a substitute, we would immediately lose 15% of our sales.
Even at this very moment, the prices of Red Lizard items were skyrocketing.
"I know!"
"Then, tell me one by one what countermeasures you plan to take to secure the red lizard skin."
Chairman Joo Hwan-ki, who had brought up the subject, quickly turned to the left.
It was President Joo Young-jun, the second son of Chairman Joo Hwan-ki.
There is some talk among the cooperative body about the fact that the work is being done in a sloppy manner.
He was evaluated as having an excellent eye for business items.
Joo Young-jun tried to suppress his laughter when he was chosen first instead of his older brother, Joo Yong-ho.
"Ahem, I understand your concerns, Chairman. But considering the characteristics of the red lizard skin, which has a fire attribute...'
"I know all that. Just get to the point."
.
Chairman Joo Hwan-ki cut him off, but President Joo Young-jun responded naturally as if he had expected that to happen.
"Yes, you just need to get the red wyvern's hide."
"what?"
"Don't the Red Wyverns have the same fire attribute as the Red Lizards? If we replace them with the Red Wyverns' hide, everything will be simple."
"Red wyvern hide is at least 30 times more expensive than red lizard hide?"
"Yes, it's about time to close down the low-priced brand. It's not profitable and instead, it's always in the red. It would be better to launch a luxury brand and have a high-end strategy..."
President Joo Young-jun stopped talking.
It was because Chairman Joo Hwan-ki's face was red with anger.
Chairman Joo Hwan-ki shouted.
"You idiot! Haven't I told you over and over again! Those who only care about profit are not businessmen, they are merchants! We are businessmen! We are businessmen who do not just sell things, but have a duty to create a better society!"
"...But, but."
"Do you know how many children send letters of thanks to the Red Lizard's hide for keeping them warm in the winter? If you do that kind of social duty, you might end up with a deficit!"
President Joo Young-jun frowned and lowered his head.
I had briefly forgotten that my father's most cherished business also required the supply of red lizard skins.
'Oh dear... I forgot that...'
Last time I asked if everything would be simpler if I just made a donation, I got scolded.
If you want to convey the sense of accomplishment that comes with catching a fish rather than just giving it away, didn't you get scolded for avoiding giving something away for free?
Chairman Joo Hwan-ki's shouting did not stop.
"And luxury goods? What is the monthly sales of the luxury goods or luxury goods brand you launched last year?"
"...That, that."
"You ate it up! And yet you're talking about luxury goods? How many times do I have to tell you that a businessman should look around, not just up, but in all directions! Hey, you loser. Tsk."
Chairman Joo Hwan-ki clicked his tongue and turned his head to the right this time.
Sitting there was the eldest son, President Yongho Joo, who had a gentle impression. Chairman Joo Hwan-ki asked with an effortless calm expression.
"President Joo Yong-ho, what do you think?"
But I didn't have high expectations.
Although he had a good personality, he lacked a sharp sense as a businessman. President Joo Yong-ho stroked his forehead for a moment and then slowly opened his mouth.
"I'll look into it."
President Joo Young-jun glanced at Chairman Joo Hwan-ki and secretly looked forward to it.
'How stupid.'
An answer like "I'll find out" was a weak response that was perfect for a yelling match.
However, President Joo Young-jun was embarrassed when he saw Chairman Joo Hwan-ki's facial expression. Chairman Joo Hwan-ki's face, which was expected to be distorted, brightened.
"How much time do you need?"
The reason Chairman Joo Hwan-ki was delighted was because he knew his eldest son's personality all too well.
Although the eldest son was not very agile, he never lied.
At that time, they didn't even throw an empty check to get out of the crisis.
Originally, the eldest son's answer should have been 'I don't know' due to his personality.
The answer, "I'll look into it," means that you have thought about it.
.
'Yongho, what are you planning to come up with this time?'
The number of ideas put forward by the eldest son, CEO Yong-ho Joo, was clearly small.
When President Joo Yong-ho put out 1 or 2, President Joo Young-jun put out 30 or 40.
So people valued the second son, CEO Joo Young-jun, even more highly.
However, Chairman Joo Hwan-ki knew the true value of President Joo Yong-ho.
'The ideas that the second son, Youngjun, came up with may seem plausible on the surface, but in the end, 70% of them failed. However, the ideas that the first son, Yongho, came up with were few and not flashy, but 90% of them were successful.'
Chairman Joo Hwan-ki had high hopes for his eldest son's prudence.
President Joo Yong-ho slowly got up and opened the conference room door.
Then he turned around slightly and spread his fingers.
"I will be back in 5 days."